Acting as a facilitator bridging high-end streetwear and luxury, CNCPT is the new online-only store from successful premium fashion retailer Cruise stocking some of the most sought after and exclusive menswear.
The selection of products and brands offered makes for a good transition for their targeted style-savvy younger gent, exposing contemporary and mature looks while maintaining a youthful and energetic flair.
CNCPT offer a handpicked selection of labels including Maison Martin Margiela, Oliver Spencer, Opening Ceremony, Kenzo, Hancock, Nigel Cabourn, Monclair Gamme Bleu and Gant Rugger.
To coincide with Baracuta’s Synonymous & Antonymous campaign launch, they teamed up with magazine Jocks & Nerds for a joint party at East Village in Shoreditch. The party played host to legendary DJ Norman Jay MBE, who features in the campaign, as well as the band The Spitfires.
The night had a wide mix of characters including campaign stars Tomas McGrath and Wayne Kirven enjoying the music and good company, complemented by the open bar. It was a true reflection of the campaign, that the characters featured mingled freely amongst the crowd of people. The real people and real talents, representative of English cultures and sub-cultures that have always worn a Baracuta G9.